Virtual Testdrive App – Product Innovation

Peugeot
21 december 2021
Overig
Apps, Games
Challenge
Help a global car manufacturer expand its brand ecosystem with relevant customer experiences.

Outcome
Mobile product innovation that lets potential customers experience their favorite car-model by offering a virtual test drive.

Impact

The app had a 70% download ratio in the app store and the number of test drives at dealerships increased with more than 150%.

Case informatie

dpdk

Calandstraat 5A

3016 CA Rotterdam

joyce.de.vries@dpdk.com

Opdrachtgever

Peugeot

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