Mizuno Corporation, a multinational company founded in Japan in 1906, has established itself as a global leader in sports equipment, apparel, and accessories. Initially starting as a sundries store, Mizuno soon specialized in baseball and golf equipment, marking its transformation into a sports-focused brand. Over the years, Mizuno has expanded its range to include technologies and products for various sports such as running, football, volleyball, and more. Known for its commitment to quality and innovation, Mizuno combines traditional Japanese craftsmanship with cutting-edge technology to enhance athletic performance.
Mizuno’s updated brand book marks a significant evolution, artfully blending its rich legacy with innovative digital elements. The focus on a strong digital presence is complemented by the introduction of advanced 3D features and a renewed direction in content creation. This transformation honors Mizuno’s historical assets while ushering in a new era of dynamic, future-focused branding.
In updating Mizuno’s brand, we carefully kept their original colors and added some new ones too. We looked into the brand’s past to design unique icons that represent each sport Mizuno offers products for. These icons show off Mizuno’s long history and help tell the story of how the brand has been involved in different sports over the years.
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