An established champion in the industry known for its smart and highly technical products, Trimtex approached Bolden in the spring of 2022 with the challenge of designing their new DTC and improved B2B E-commerce platform on Shopify with Code.
Working from the existing brand identity, we extended the colour palette to include two brand colours, one for B2B and another for DTC, and softened the primary black and white colours to an off-white and dark grey to create more depth.
Using the logo as inspiration, we designed new layout principles and custom icons that mimic the brand’s dynamic and fresh approach to sportswear. An added boost of sports-inspired precision and energy comes through in the choice of typography. Sharp lines hint to an athlete’s focus while the forward-leaning italic case looks like a body in motion.