OLX Group is a large-scale network of trading platforms operating worldwide in over 30 countries with over twenty brands. As a complex system with a rooted legacy in the classifieds industry, shifting towards experimentation and radical innovation can be challenging next to running the day-to-day business on team and organizational levels. The collaboration between OLX and Koos has been facilitating this new direction. how? By setting up OLX² – an innovation-dedicated lab, founded to boost product and business innovation within the organisation. Our focus is on designing, testing, and validating user-centred business ideas, which can fundamentally change the way people use classifieds within a two-year horizon.
The unique point-of-view of the team does not stop here. We are an international and multidisciplinary group: from design thinking, data science to business. With this diverse expertise, they aim to create the most advanced yet acceptable applications (following the MAYA principle – ‘ Design for the Future, but Balance it with Your Users’ Present ‘) of AI that radically solves real customer problems and spike utterly new business opportunities, to future-proof classifieds.